Google recently published a new case study, which states that using the Max Image Preview Guide can significantly increase SEO traffic. Guidelines are a meta tag that local SEO services london and online businesses can easily incorporate into their websites. According to the case study, using this tag can increase the number of clicks by 333%.
Google Discover and larger images.
Google Discover is a great platform for publishing articles and attracting a large crowd of users interested in a particular topic. For example, users searching articles about used car reviews can see recommendations for guidance on buying used cars, making this platform a great alternative source of traffic. Instead of ranking for search queries, online businesses and site owners can make their pages more attractive to Google Discover.
Google recommends that the SEO community use a meta tag called Max Image Preview, which can help increase the clickthrough rate of featured content in Search Engine Discover. This meta tag allows publishers to control the size of the preview image when Google displays their webpage in Discover.
The Max Image Preview meta tag is a guideline, meaning Google must follow the instructions in the meta tag at all costs.
Google also recommends that search engines use meta tags to display the largest image on a web page. Showing larger images in Google Discover helps highlight a web page and increases traffic.
The maximum image preview settings look like this:
<meta name = “robots” content = “max-image-preview: large”>.
“Robot” means meta tag for software called “robots”, which crawl websites on the Internet. Robots are also called spiders and crawlers because they “crawl” the web.
As far as the “Content” label is concerned, it tells search engines what size image to display.
Then, there are three settings that publishers can choose from: Large, Standard, and None. Here is a description of each configuration:
Large – will show a large image preview up to the width of the Google View port.
Standard – Google will display a default image.
None – Google will show no preview of the image in Google Discover.
Google recommends that online businesses and publishers choose large layouts to maximize SEO traffic from Google Discover. In the meantime, by not using meta tags, Google will automatically use the default image preview.
Case studies show the utility of maximum image preview tags.
Google has introduced two case studies that show how this meta tag can significantly increase traffic.
The first case study included a food blog. Using the Maxi mage preview tag increased their clickthrough rate from Discover by 79%. The next case study included a Brazilian magazine site, which saw a 333% increase in clicks within six months of using the meta tag. Discover also increased their clickthrough rate by 30%.
The publisher of the magazine shared his thoughts, saying that the implementation of meta tags with large image preview settings resulted in a significant increase in their clickthrough rate and clicks. He also said that it makes a big difference in the daily work of the publisher.
Google’s advice to increase traffic through Discover is easy to follow and great to ignore, especially when it can lead to a massive increase in one’s site traffic and rankings.
Policy for images in Google Discover
In Google Discover, the content feed below the search bar displays web pages containing large image previews or thumbnail-sized images. Larger images are larger and clearer than thumbnail-sized images, and more prominent styles almost always get more attention. Either way, all content must be enabled before it can appear in Google Discover.
Large image previews will be shown in Google Discover if the webpage is at least 1200 pixels (px) wide.
Site owners need to set the maximum image preview: Large layout for non-AMP pages. As far as AMP pages are concerned, they do not need to go through this step because large previews appear automatically if the web page contains at least 1200 px width images.
Finally, content publishers should avoid using the logo as the main image of their content if they want to be featured in Google Discover. Instead, they should choose high quality, unique and compelling images.
One should also not forget that Google aims to provide its users with a better experience, so only synced content will appear in Discover. Types of content that are considered ineligible include:
- Dangerous content
- Harassing content
- Deceptive practices
- Hateful content
- Medical content
- Manipulated media
- Terrorist content
- Sexually explicit content
- Vulgar language and profanity
- Violence and gore
In addition, there are policies regarding the Google Discover feature. Here are some of them:
Advertising and Sponsored Content:
Advertising and other paid promotional materials should not exceed the original content on one’s web pages. Google Discover also does not allow content that misrepresents or hides sponsored content as free, editorial content. Sponsorship includes, but is not limited to, material support, payment, ownership, or associated interest. Publishers should make this clear to their readers.
Google will remove outdated voting information or content that begins with user-generated sources.
Site visitors should be able to trust the authors and publishers of news content, which is why Google requires them to provide:
- Information about the author, publisher and publisher.
- Information about the company or network behind the content.
- Clear dates and byline.
- Contact information
Google will remove content and images from Discover if the content violates their policies. If repeated or severe violations occur, the website will no longer be eligible for Discovery. However, Google may grant an exemption if a website is based on educational, artistic, historical, documentary, or scientific ideas and other significant benefits to readers.
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