Google Releases Core Web Vitals Audit Strategy

Google Releases Core Web Vitals Audit Strategy

Ever since Google launched Google Releases Core Web Vital (CWV), it has been a popular topic in the SEO community. Local SEO Services London try to figure out how to optimize, measure and report these new metrics. Google’s WebDev website helps online businesses and developers by suggesting specific workflows for site CWV SEO audits and helping them plan their optimization strategies.

Google’s suggestion comes with a list of helpful tools and factors to consider to make the approach as smooth and efficient as possible.

ABC Approach to CWV Audit Workflows

Google describes this as a “web vitals loop” and recommends that auditors use the following methods:

  • Approach A – Review web health and differentiate between pain areas.
  • Approach B – Improve debugging and low performance web pages.
  • Approach C – Keep on monitoring and development.

Each approach has its own suggested tools and questions to answer.

Approach A (Diagnosis and Identification)

Google SEO advises audit firms to ask themselves the following questions at this stage of the audit to keep the process focused.

  • Which pages, metrics and devices should be preferred?
  • What is site performance, and does it need attention?
  • Has the situation improved or worsened recently?

Next, Google recommends the following tools to help online businesses and audit firms perform potentially high quality audits. Here are some of the tools Google recommends:

  • CrUX dashboard

This tool provides SEOs with a site overview that reflects the CWV metrics and provides helpful user demographic reports and historical trends.

The CrUX Dashboard is a great place to start. Once SEOs understand which pages need to be improved, the next step involves digging deeper to create a page optimization priority list.

  • Google Search Console

This tool can help online businesses and SEO agencies determine which web pages need to be corrected based on the CWV metrics from the report, which helps to identify the number of those pages. Which provide a poor user experience. It also provides granular performance measurements, generates reports focused on mobile or desktop performance, and separates page templates that need improvement.

Google’s Page SpeedInvest is a tool that can measure the depth of UX metrics on specific pages. Site owners and SEO agencies can compare individual scores to create a priority list of web pages that need CWV optimization.

After completing the research, SEOs can now move on to the next stage of the audit.

An Overview of Approach B (Debug and Optimize)

During this phase of the audit, Google asks developers to find answers to the following questions:

  • What reforms need further planning?
  • What’s the best way to improve these pages?
  • Where are the low hanging fruits that they can fix first?

Google recommends three tools to help with the second phase of a CWV audit.

Lighthouse

Lighthouse is the same tool that SEOs use for PageSpeed ​​Insights. However, anyone can access it via web.dev/measure or Chrome DevTools. Although lighthouses, SEO agencies and online businesses can identify load time optimization to improve the user experience. In addition, the lighthouse can determine small improvements before moving on to more complex ones.

Web Vital Extensions.

Unlike Lighthouse, which does not cover First Input Display (FID) and takes measurements to the point where the page loads, WebVitals Extension measures the matrix during page interaction. In addition, it covers CLS and FID.

Chrome Dev Tools

This tool can help online businesses and site owners see the effects of layout shifts in real time, check for any code changes, and remove unused code. If they have made changes, one should go back to Approach A to regularly measure the effect of updates.

Approach C (Monitor and Development)

After identifying CWV optimization opportunities and investing time and effort in implementing them, site owners and SEO agencies should continue to monitor the performance of their websites and implement further updates as needed.

Like most things in the SEO industry, it’s not a matter of doing a task once, removing it from the task list, and then forgetting about it. According to Google research, many SEOs improve the performance of their websites in just six months to get worse.

Therefore, one should also report regression tracking so that site owners can take the necessary steps as soon as possible to maintain performance and plan ahead if they need to schedule additional work.

Google also recommends tools that can help site owners and SEO agencies monitor and develop. Below are some of them:

  • CrUX API.
  • CrUX via BigQuery.
  • Lighthouse-CI
  • Web-vitals.js
  • PageSpeed ​​Insights API.

By following Google’s CWV workflow, website owners and online businesses can identify and optimize low-performing CWV web pages. Furthermore, the above approach is a great way to advance the planning strategy and ensure that everyone on the team is on the same page.

Do an in-depth SEO audit

Depending on the size of the website, an SEO audit may take longer. One can break an in-depth SEO audit into three separate parts.

  • Content: Keyword research, content maps, metadata, competitor analysis, and so on.
  • Links: Growth strategies, backlink profile analysis, and more.
  • Technical: indexing, hosting, crawl errors, etc.

For businesses that hire SEO agencies to conduct an SEO audit of their site, they should provide access to a list of passwords and vendors, including:

  • Webmaster Tools
  • Google and Bing ads.
  • List of vendors.
  • Social media accounts.
  • Website backend access.
  • Access to Google Analytics and third party analytics tools.
  • Etc.

Get a free in-depth SEO audit with BoostNow.

BoostNow can provide you in-depth professional SEO audit, 100% free! Here, we will point out all the issues that can prevent your website from reaching the top of the search engine results page. During the site audit, we will consider the following:

  • Backlink reports
  • Directory citation report PDF
  • Ranking report for target key phrases
  • Website review and recommendations
  • Google Local review
  • On-page review and recommendations
  • Google Search Console overview report
  • Mobilegeddon report (mobile-friendliness)
  • Social media report
  • Keyword research
  • Etc.

After completing the SEO audit, we will set a time and date for a free phone consultation so we can discuss your specific needs. We’ll talk about the issues highlighted in your SEO audit, and from there, you can choose the SEO tasks you want us to do for you, creating a customized SEO package for your business.

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