SEO is definitely not an easy process. It takes time and effort. If you want to make sure your resources are not running low, you need to take advantage of SEO analytics. And for that you need experts.
At BoostNow, we are one of the UK’s leading affordable SEO agencies and can help you leverage our expertise to get things right for the first time. Among the many aspects that set us apart, our main difference is the ability to perform a complex SEO analysis for your website. All the steps we take initially and all subsequent SEO tweaks are planned and implemented according to the results of our in-depth analysis. The result is that you always get the best possible ‘bang for your money’.
We’d love to have you on board and help take your business to the next level! Just contact us today and we’ll send you some case studies of businesses we’ve helped in the past.
SEO analytics is a task that everyone should do if they have spent any time or money improving their web presence. This is especially important for businesses. Your website is the lifeblood of your business. This can be a cornerstone of your digital marketing strategy. An important means of raising awareness about your brand and for many, it can even be an important sales outlet. So if you have invested in a website for one or all of these things, it is important that you measure its performance.
However, you want to know if you are getting a good return on your investment. And the only way to do that is to analyze how it is performing and identify what you can do next to improve it. Too many business owners pay to set up a website, then think they’re done. They expect traffic to increase and sales to increase, but not without seeing if this is happening and if not, why not.
Why is SEO important?
In fact, it is estimated that 45 businesses with an online presence have not even heard of SEO, or at least have an incomplete understanding of what it is. Before we look at SEO analysis, we will briefly explain what SEO is and why it is important. SEO means search engine optimization, and it’s the process of maximizing the number of visitors to your site by convincing search engines like Google, Bing and Yahoo that you are a trustworthy, authoritative site. This encourages them to make sure that your website is highly visible in search engine results, especially for search terms.
Demonstrating that you are a business that knows its products and provides high quality information to your customers and can be done in a variety of ways to potential customers. The first is using the correct keywords. These are the words and phrases that your general customers will use when searching for your goods or services. Compatible with that, you need the best quality text on your website, content that gives your ideal visitors the information they need when searching the Internet for information from companies like yours. And the third important part is the vote of confidence of others who already have a good reputation with search engines – these come in the form of links, when a reputable website includes a hyperlink to your website.
There are many other factors such as search engines using Google when reviewing a website, and good SEO addresses as much as possible. But SEO is an unscientific science, some say it’s an art – so there’s always room for improvement. And the only way to know what you need to improve is to analyze what’s already happening and how it’s currently working. This is the thinking behind SEO analytics.
How is SEO analysis done?
The best SEO analysis requires a method and a good portion of the time available. It can take up to a week for a small, ten- to 15-page website to be effectively and thoroughly analyzed. A bigger one can take longer. Experts say that you should analyze your site on a quarterly basis. This gives you a chance to fix it quickly if, say, a broken link or a missing page is causing a decrease in visitors.
The search engine you are optimizing for may have changed its algorithm. Or one of your competitors has significantly changed your website and the traffic you were expecting is now going to them. Anyone who is blocking your website from delivering your results should be identified and dealt with as soon as possible.
SEO audit means working through a checklist and using various online tools to measure everything about how you are ranking the keywords you have chosen so that each page How fast to load. A thorough analysis will look at every aspect that search engines approve or disapprove of. You’ll find sample checklists available on the Internet from SEO professionals, often categorized into three main areas that require auditing: SEO onsite analysis, off-page analysis, and technical SEO analysis. ۔
Everything that seems laborious and the average business owner does not have the time and in-depth knowledge of SEO to continue this level of analysis on that basis. Fortunately, SEO Analytics and SEO Competitive Analysis services are offered by various SEO agencies. You can get an expert to a better level of detail faster and more efficiently. They will fix all the bugs, fill in the gaps in the content and generally improve your SEO strategy so that your website continues to improve its search engine rankings. That means more traffic and, ultimately, more paying customers.
One company that provides this type of service is BoostNow. We are a leading SEO agency in the UK – in fact, we have been at the forefront of SEO for the last ten years. We offer a complete SEO service and our first step when conducting a partnership with any of our clients is to conduct a full audit of the site. We look at the current performance of your website with a number of technical aspects that may be hindering your web presence. We use it to develop action plans for how your website is viewed by search engines and ultimately your paid users.
We do research for keywords that are ideal for your business, including SEO competitor analysis, and can create original, attractive, search engine optimized content or improve what already exists. We also emphasize conversion rate optimization – without which no good SEO strategy is complete – so you’re not just attracting new website visitors. You are turning them into active users.
And we also focus on building your reputation outside of your website by engaging in social media and creating high quality links to your website from trusted, reputable sources.
Since we are a strong supporter of SEO analytics in BoostNow to improve your web presence, we report to you on a monthly basis, reflecting the impact of the changes we are making. And review your strategy to maximize the return on your investment
We understand that not all businesses have huge marketing budgets, so from the start we will suggest your goals, what you want to achieve, and which of our SEO packages are tailored to your needs. We will tailor it to your needs so that you get the best bang for your buck.
Of course, SEO doesn’t happen overnight – we can’t promise instant results, and you should never rely on an SEO company that does. But we will be very clear about what you can expect from working with us. And our monthly reporting cycle gives you the opportunity to monitor the speed of your site on a regular basis.
For transparent and effective SEO analytics and implementation, call BoostNow today on + 1(234-714-1351). Read on to see how we live up to our promises. We look forward to hearing from you!
Frequently Asked Questions
How do you do SEO analysis?
SEO analytics should check the visibility of web pages through Google Search Console. Make sure all URLs, meta descriptions, titles and headings within the content are refined. Evaluate the value of incoming links and ensure that no internal links are broken.
Make sure all web content is up-to-date, useful and full of keywords. Make sure all images are properly labeled and refined. And check the loading speed of each page.
What is SEO and how does it work?
Search engine optimization (SEO) rules apply to all web content so it is visible to search engines and valuable to site users. The use of keywords is important, but optimization also includes technical issues such as site structure and page loading speed. SEO ticks the boxes of all search engines to show your pages more in the search results of relevant queries.
What are analytics in SEO?
SEO analytics is a method and measure used to monitor and improve the acquisition of busy, organic web traffic. By checking what is going well and where performance is poor, SEO practitioners have the opportunity to improve specific areas to get better results.
How do I know if my website is SEO friendly?
There are many SEO scanning tools available to help you monitor how effective your SEO is. For example, Google Search Console helps you check your website’s performance and fix any issues that prevent it from ranking high.
If you have no idea where to start, some SEO agencies offer free SEO analysis reports and then can help make the necessary changes.
What is SEO Competitive Analysis?
Competitive SEO data analysis means critically looking at how your competitors are performing, what keywords and links they are using, and their content. You can use the results to borrow techniques that work for them or to give you ideas on how you can perform better than them, for example.
What are SEO tools?
SEO tools measure the current performance of web pages in search engine rankings or search engine web pages against metrics. Some are free, some require payment. A good SEO agency will have access to the best tools so you can get the most accurate SEO auditing data about the performance of your web presence.
Why is competitor analysis important in SEO?
Competitive SEO analytics enables you to identify opportunities that have been missing to improve your web pages and actually outperform competing businesses in your niche. You can easily analyze what is working well for other businesses of your type and use this knowledge to improve your SEO strategy.
Why is SEO important?
A high ranking in the SERPs shows visitors that your site is more trustworthy than others through search engines. A higher ranking is equivalent to increasing traffic to your website, which in turn increases your chances of increasing sales. SEO is important for anyone who owns or manages a website, blog, or online store because it can generate free, organic traffic.
How long does SEO take to work?
Expect four to six months to see a significant change in your SEO results. Be patient, and continue to implement, monitor, and adjust your strategy, and over time, even greater results should come. SEO is not about instant win, it is a long term game. Search Engine Optimization Analysis helps you keep track of your goals.
How do I analyze SEO for my website?
Areas to consider as part of your website ranking analysis:
- All pages appear on Google.
- All URL and meta description improved.
- All titles and titles have been improved.
- Note the ranking of your website.
- Analyze incoming links.
- Note your spam score.
- Check for broken links.
- Check that all images are compressed and optimized.
How are SEO keywords used?
Website owners use keywords and phrases to inform readers about their content. Search engines use keywords and phrases to link users’ queries to pages that contain those words. Effective SEO is learning how to use your keywords to show on Google that you have the information that some searchers are looking for.
SEO exposure analysis.
The term ‘SEO visibility is not about whether or not your site can be viewed. Instead, it relates to your position in the search engine results pages (SERPs).
If your page is the first result on a page in the SERPs, your visibility should be 35%. This means that 35 people, when presented with the same page of results, will likely click on your page, instead of going down one.
Further down the page, you will see, the lowest percentage of clicks you can expect to attract stands at # 10 slot 2 SEO with SEO exposure.
If your page is at 0 for SEO visibility, it is more likely that your page does not appear on one of the pages in the SERPs.
How to do a fast SEO analysis of your website.
A quick checklist for SEO inspections:
- Check that Google is ranking all of your pages.
- Make sure the URL is optimized (four to five words that describe your content) and the meta description is better and more reader-friendly.
- Make sure page titles and headings contain matching keywords.
- Check the number of visitors, the bounce rate, and the average time spent on the site, with the keywords attracting the most traffic.
- Analyze incoming links.
- Check spam scores and eliminate bad backlinks.
- Check for broken links.
- Refine and compress images.
- Make sure all internal links work.
- Remove duplicate content.
- Improve page speed loading time if necessary.
- SEO Analysis Guide
Ongoing analytics of your website is essential for your position in search engine results. It tells you where to focus your precious time and resources for improvement.
Analyze the three areas of your web presence: on-page SEO, off-page SEO, and technical SEO:
- Includes all content on the page, page structure, and HTML source code.
- Off-page SEO includes everything you do outside of your website to improve your rankings, including SEO link
- analysis, local SEO, and guest blogging.
- Technical SEO involves checking for errors that users or search engines may dislike, such as HTTP URLs being
- more secure than HTTPS and other URL errors.
Simple guide to keyword comparison analysis.
Don’t just choose clear keywords – you need keywords that help you rank higher, but use them as much as possible while offering the maximum return on your investment. It will cost less.
This means establishing who your competitors are and analyzing what they are doing – or not doing – to take advantage of it, anyway. You need to analyze your customers and what they are looking for at each stage of their shopping journey.
This should help you identify spaces, ie keywords, that you can take advantage of. A good SEO agency can help you with this complex analysis.
How to do SEO Competitive Analysis
Quick SEO Tip Analyzer Tips:
- Identify key competitors and use analytics tools to monitor their progress.
- Find out how everyone is doing with backlinks and find sites that have been linked to them many times (they
- are potential targets for your linking strategy).
- Check out broken pages on competitor sites (so you can post something to fill in the blanks).
- Check which of these keywords lead to the most / least traffic.
- Find and fill in the content gap (where a competitor ranks very high, but you have no matching content).
- Find their most popular content and write better than that.
SEO analysis can be very complicated if you do it well and capture all the benefits it can offer. If you are looking for expert help to explain and optimize your SEO strategy for best results